Participants will establish their own objectives before investigating the role and objectives of marketing and different communication roles. The process of creating a communications strategy will be established and likely responses from key stakeholders will be mapped. The key messages to convey within health promotion and as well as how to effectively put your message across and respond to questions will also be discussed.
In an interactive learning environment delegates will:
- Understand effective communication techniques
- Knowledge of how to present material using styles and techniques appropriate for a range of audiences
- Understand the effect that the media has on public perception, investment and decision making.
This full day workshop is part of a series of five interactive learning modules that make up the component part of the skills identified. While each workshop can be taken on its own, it is recommended that all five workshops are undertaken.
For more information on this course and how the content can be adapted to suit the needs of your organisation, or you as an individual, please email enquiries@phast.org.uk.
